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> Pop Life Crisis is a gun pointed at modern culture by young East London producer Willis Ellmore and while perhaps a riff on the title of a classic Prince song (is there any other kind?) it definitely addresses our current popular cultural activities, tastes and overall dangers as the closing track (ft. The Dazzla of Lo Tek Hi Fi/Big Dada fame) states:

“We’re in the season of Donald, could it be society’s lost all morals? You know we’re in trouble when a businessman’s in charge of tomorrow.”

And so begins this collection of beautiful noises via electronic signals with ambience and drums that uplift alongside an inner charm rarely felt these days. The track titles also convey a re-think to what some of us find important or not as the case may be, ‘You Are Free (To Do As They
Tell You)’ reminds us that over sixty million Americans voted for a psychopath, ‘Todays Video Is For You’ is a critique based on the slew of youtube ‘how to make it in music’ videos from alleged professionals, ‘Star Mangled Banner’ refers to the media circus a year on from the recent US/UK elections while the social media baiting ‘Judge Us By Our Likes & You WontPress Play’ sits alongside the glowing chords of the title track ‘Pop Life Crisis’ where Willis Ellmore presents a lyric video to an otherwise instrumental piece tackling the issues he sees as counterproductive to a more healthier, happier and sustainable society.

In short, Willis Ellmore shines a light on the West’s clamber for false recognition and escapism through popular culture and social media that cloud us from the humanitarian, political, economic and environmental crises that continue towards life threatening levels which we may not be able to overturn. Willis Ellmore suggests that it is time to address the crisis of meaning in popular life, work and society.

Despite his tender years, the self proclaimed ghetto occupant has already worked with the legendary Mike Ladd and is also one half of Video Tourist with the inimitable A La Fu. To quote with tongue firmly in cheek, “I know its saturation point but I’m Willis Ellmo.”



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